Does Google Punish Duplicate Content?

contentThere seems to be an ongoing debate between web admins who use search engines and those who use them only for ranking. Web admins who use Google want their content to show up at the top of the search results. If your site contains duplicate content, Google will not reward that. Google penalizes the same content uploaded multiple times or includes HTML code that isn’t appropriately written for the page. It also doesn’t like sites that contain too much in one place or which use HTML coding, which isn’t plain text format – although some may find that acceptable. To learn more about duplicate content, visit the website scamrisk.com.
Does Google Penalize Duplicate Content

Most website owners would agree that ranking high on the search engines with many incoming links is essential. However, web admins must be careful when it comes to duplicating content. Google, like most other search engines, penalizes websites that are created “off-page.” What does this mean? Here are a few examples that Google has explained:

A Google Toolbar with duplicate content on it. This means that the same page is being displayed two different times, thus creating two different links. This is shown as a warning on the Google Toolbar. Google penalizes websites that have duplicate content on their home page, but it does not always penalize links found on the home page. When creating a new page (and backlinking to it), Google may only show a single version of the page. So if you want your link to get filtered, make sure you create and backlink to your page from another website.

The homepage of another website. If Google finds that a webpage has duplicate content, it will label it as such. If you have your own homepage, and you choose to include another website in your “Back Links” section, Google may not label your page as a duplicate content site, but it might still show a penalty when someone tries to click the “Back” button on Google.

A link from an unreputable website. If you create and place your links on a site with poor grammar or with blatant spam advertisements, Google may think that your entire site is spam. Google does not typically like duplicate content within itself (thus the warning icon on the Google Toolbar), but they do view some links as duplicate content when other websites link to them. To be on the safe side, it’s best to only place links on websites with good grammar and content. You can also request a webmaster to approve your links before you submit them to Google. When you’re ready to submit your link, check the “Google Page Rank” (PR) of the destination site first to make sure that the link is approved.

Does Google Punish Duplicate Content? Another common question about duplicate content penalties is whether or not it is unethical to submit one URL to Google, and then another website to Google Places. On the one hand, Google wants its listings to be as diverse as possible. Google also knows that some links on its search results pages aren’t natural or genuine. So if you want to rank highly for your business, it may be necessary to use natural linking strategies.

The answer to the question “Does Google penalize duplicate content?” is no. Google does not want to show all of the same items on its search results pages, nor does it want to have to repeatedly remove non-relevant items that appear on its SERPs. So while Google does use some criteria when it comes to categorizing duplicate content (namely, the use of a no-index-tag), it does not use any other method to filter duplicates. So if you think you may be in trouble for displaying duplicate content, contact a professional SEO service right away. There are simple ways to fix the problem without breaking your budget.

Google Places and Google Search are two of the most widely used parts of the search engine infrastructure. Using them to display duplicate content should not be a cause for concern. If you have done everything above to avoid being penalized, then your site should be okay. However, there are certain instances where the use of a no-index or no-follow tag can actually harm your ranking. In particular, extremely large, frequently updated sites with many pages of text are prone to having their listings penalized by Google. So even if you are not in violation of any policies or Terms of Service, it’s always best to follow them in order to make sure that your site will be correctly displayed to Google users.

Esteban Medellin